Pluchea odorata (Sweetscent) is a small shrub that typically grows to heights of 2-5 ft and requires full sun or semi-shaded areas for optimal growth. It is suited for moist temperate climates, adapting easily to moist and wet environments. Regular watering is recommended, but it is a flood tolerant plant, suitable for seaside or salt tolerant plants. It is grown in USDA Plant Hardiness Zones 9-11 and is not frost tolerant.
Flowers appear in late summer and attract a variety of butterflies, bumblebees and hummingbirds. The entire plant is dotted with glands that emit a wonderful herbal-fruity scent when touched, even dry winter leaves that persist until spring - hence its common name.
Pluchea odorata is a medicinal plant, used by various indigenous cultures. It is known as an ethnomedical plant, either as a spice or herbal remedy. It has been used to treat a variety of ailments and has a long history of traditional use.
When it comes to caring for Pluchea odorata, it is very easy to do. It is a low maintenance plant that prefers well-draining soil and regular watering during the growing season. In cold regions, it is best to grow it in a pot, as this allows you to move it indoors during the winter months. It should also be noted that in cold regions, the flowers may not bloom until the following summer after being brought indoors.