Helenium sp. (Sneezeweed), a large shrub that grows 5-10 ft tall, is native to Tropical America. These deciduous plants require full sun or semi-shade, with moderate water. There are numerous cultivars, typically from H. autumnale and H. bigelovii, which produce a range of eye-catching flowers. Most have pink or red/crimson/vinous blooms, with some yellow or orange varieties also available. These flowers will attract a number of butterflies, hummingbirds and other pollinators to your garden.
When it comes to growing, the mature plant is cold hardy and can be grown in USDA Zone 3-9. Forming a large shrub, they require some space, with a small shrub variety (2-5 ft tall) also available. They can still be grown in a pot and given shelter during the harsh weather. A light mulch may also help offer extra protection.
Overall, Helenium sp. (Sneezeweed) offers a range of beautiful blooms that will bring much-needed late summer and fall color to your garden.