In nature, the Cochliostema is an epiphyte (growing on trees). It somewhat looks like a big bromeliad, and share the same growing requirements. Throughout the year it sends out showy flower stalks that are about a foot long. Each panicle has numerous . flowers. They have bright magenta sepals, and violet-blue petals with frilly hairs. There's also a tuft of yellow hairs near the center of each flower. It can be a striking greenhouse plant. The sap is irritating.