Iochroma is a genus of about 34 species of shrubs and small trees.
Their hummingbird-pollinated flowers are tubular or trumpet-shaped, and may be blue, purple, red, yellow, or white, becoming pulpy berries.
Iochromas are cultivated as flowering ornamentals and in cooler zones (zones 7-9) make useful patio shrubs for summer display or conservatory plants. The majority are not frost-hardy and must be overwintered under protection.
Some of the cultivars have been assigned to species but others, mainly hybrids, have not.
Similar plants: