Botanical name: Metalasia sp.
Common name: White Bristle Bush
Family: Asteraceae
Origin: South Africa
The honey-scented flowers vary in color from common white to pink or purple.
In a garden setting, it can be used as a filler to provide flowering and greyish interest throughout the year. It's a low maintenance and water-wise shrub that can do with an occasional pruning.
Link to this plant:
https://toptropicals.com/catalog/uid/metalasia_sp.htm