Echium fastuosum (Pride of Madeira)

Native to the Madeira archipelago, Echium fastuosum is a woody evergreen shrub known for its rounded form and dense, silvery foliage. It typically grows 4-6 ft tall and 6-8 ft wide, forming a broad dome of narrow leaves that give the plant a soft, textured appearance year-round. In warm seasons it produces large conical flower spikes packed with small violet-blue blooms that attract bees and other pollinators. The shrub develops a strong architectural presence in dry, coastal, or windy landscapes and is often used as a focal plant in Mediterranean-style gardens.

What are the key features of Echium fastuosum?

This species prefers full sun, well-drained soil, and infrequent watering once established. It handles dry conditions well and grows quickly in warm weather, slowing during cooler periods. Container culture is possible with large, deep pots and careful pruning to maintain shape. Echium fastuosum is frost-sensitive and should be protected when temperatures approach 30 F, although brief, sheltered drops may be tolerated. USDA zone is generally 9-11. The plant is not edible and may cause mild skin irritation when handled. It is sometimes confused with Echium candicans, which has similar growth but slightly different flower coloration.