Botanical name: Adenanthos sericeus
Common name: Coastal Woolly Bush
Family: Proteaceae
Origin: Australia
A. sericeus is an ornamental shrub, with soft grey foliage, and red flowers that bloom in spring. It is an excellent choice for coastal planting, as it tolerates both salt and wind tolerant. However, this plant will not withstand heavy clay or wet soil.
Link to this plant:
https://toptropicals.com/catalog/uid/adenanthos_sericeus.htm