Specimen tree or shrub. Can be a large shrub or pruned to a small tree. Amazingly fragrant. All parts are poisonous. Grows into a small spreading tree or a large shrub; the branches quad-angular, with blunt tipped leaves and amazingly fragrant 3" tubular shaped flowers of creamy white which turn golden orange as the day longs. Flowers are popular for making Lei's. Pua Keni Keni in Hawaiian translation means "ten cent flower" which is what the flower once sold for. Sub-tropical to tropical growing conditions. Hardy to the high 40's. Toxic to animals.
According to other sources, belongs to Family Gentianaceae.