alceolaria Herbeohybrida Group is a cultivar group of hybrids in the genus Calceolaria, derived from three species from Chile and Argentina, Calceolaria crenatiflora, Calceolaria corymbosa and Calceolaria cana.
Pocketbook Plant is an annual that is forced into bloom, sold, then discarded once the blossoms have faded. Grow them in partial shade as the flowers burn in full sun. Keep the soil moist but not wet. They like cool temperatures, preferably 60f to 65f degrees. If planted too deep, or over-watered, expect problems with stem rot. Good air circulation will help control diseases. Propagation is by seed.