It is a popular ornamental plant, grown for its strongly resin-scented foliage and conspicuous flowers. Its long slender leaves, green with greyish undersides, are fragrant in summer, being a major source of redolent essential oils, leaf distillates, and a resin called gum labdanum, used for perfumed products and flavoring. As with other rock roses, it requires full sun in a xeriscape garden.
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