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This attractive bush is densely covered with hairy leaves and each hair seems to gather the sunlight and make it glow. These flowers are white with long brownish tips and have a faint cinnamon scent.

Featherhead is popular in posies and flower arrangements, is long lasting as a fresh cut-flower, dries very well and so is also popular in the dried flower trade. Horticulturally it is a fantastic filler plant, setting off the better-known proteas, ericas and restios to perfection.

Companion plantings of proteas, ericas and restios are obvious choices for the fast-growing featherhead, but this decorative plant will grow happily among other plants as well, as long as the soil is well drained. It can also be grown in containers.