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Chrysocephalum apiculatum (formerly Helichrysum apiculatum) is a very variable species. It is usually a small, spreading perennial or shrub up to about 0.3 metres high by 0.5 to 1.5 metres in width. Some forms spread by suckering. The linear or lance-shaped leaves are often silvery or greyish in appearance due to the presence of dense hairs and may be between 10 and 60 mm in length by about 5 - 15 mm wide. The bright yellow flower heads appear in clusters at the ends of the stems.

Propagation is easy from cuttings taken at any time of the year.